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A keynote
A room is waiting for an idea worth remembering.

Storytelling & Speaking
I help founders, executives, leaders, students, couples, and anyone facing a meaningful moment turn their experiences into stories people remember and messages people act on.
Different Moments. Same Challenge.
The audience changes. The occasion changes. The stakes change. The need to connect does not.

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A room is waiting for an idea worth remembering.
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The vision is clear to you. Now it has to become clear to them.
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One chance to give a class words they will carry forward.
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Years of memories, distilled into a few honest minutes.
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A community is deciding whether to believe in what comes next.
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The most personal promise deserves words that sound like you.
The Work We Do Together
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The story only you can tell.
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A message people can understand and remember.
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With confidence, authenticity, and presence.
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So the audience does not just hear you. They feel something.
Your Story Is Your Superpower

You have spent years becoming good at what you do. Now you have to communicate it.
Knowing your subject is not the same as commanding a room. Being knowledgeable is not the same as being memorable.
Great speakers create connection. They make people lean in, make complex ideas understandable, and give audiences a reason to remember long after the presentation is over.
I help you uncover the moments that shaped you and turn them into stories your audience can see themselves inside.
The Signature Methodology
A great talk is not something you memorize. It is something you build.
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What is the story only you can tell?
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What is at stake? What makes people lean in?
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Who are you speaking to, and what do they need from you?
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What will make them remember you?
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What should they think, feel, or do next?
The goal is not to give you a script to memorize. It is to give you a structure you can own.
Ready When You Are
Free REACH Story Check™
Ten questions. One story. A stronger connection. Use it before any moment when people need to remember what you said.

The REACH Ecosystem
Each tool helps you discover, shape, and deliver stories that move people.
The entry point for discovering the story.
The methodology for building the talk.
A framework for finding and shaping founder stories.
An AI-powered storytelling tool.
The founder-specific application of the methodology.
For Founders
Developed in partnership with USC EVMA, the Lab helps technically exceptional founders become exceptional storytellers. At its center is the REACH Story Engine™, built around the TROJAN™ Storytelling Framework.
What makes this story matter?
Why should the audience care?
Where did the story begin?
What happened along the way?
What did you discover?
Why does it matter today?
What Is Your Moment?
Sometimes you are addressing thousands. Sometimes you are standing in front of the people you love most. The stakes can be just as high.
Turn your expertise, experience, and ideas into a message people remember.
Develop a compelling idea into a powerful story with a beginning, middle, and ending your audience will not forget.
Prepare for board meetings, leadership presentations, client meetings, town halls, and other high-stakes moments.
Communicate your company’s story, vision, problem, and opportunity in a way that creates connection, not just comprehension.
Turn your experiences, lessons, humor, and hopes into a speech that captures the moment.
Shape memories, inside jokes, and genuine emotion into a speech that is funny, meaningful, and worth remembering.
Turn everything you feel into words that sound like you, grounded in the stories and promises that make your relationship yours.
Communicate your story, values, and vision with clarity, authenticity, and emotional connection.
What You Will Walk Away With
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Know exactly what you are trying to say, and why it matters.
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Build stories you can adapt to different audiences and situations.
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Gain confidence from knowing your material, your message, and yourself.
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Strengthen presence, pacing, voice, body language, and transitions.
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Focus not only on what you want to say, but what people need to hear.
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Leave with a process you can use whenever the next moment arrives.
One Framework. Any Stage.
This is not about perfection. It is about connection, and becoming a more powerful version of yourself when your words matter most.
Ready for Your Moment?
Tell me what you are preparing for, where you are speaking, and what is at stake. We will build the speech around you, not a generic formula.
Reach With John, Smart moves, not hard moves.